Tuesday, March 10, 2015

Endorsement and Piracy



Michael Jordan is endorsed by Nike and has his own Jordan Brand which earned $2.7 billion in sales in 2013. David Ortiz has an endorsement contract with cellphone manufacturer Samsung. A-Rod has had endorsement deals with Nike, Rawlings, Wheaties, Pepsi, and the Got Milk campaign. Peyton Manning has had endorsement deals with Papa John's Pizza, DirectTV, Buick, and Nationwide. Mike Trout has been endorsed by Nike, Subway, and BodyArmor SuperDrink. Andrew Luck made an endorsement deal with audio technology company Klipsch. Jonathan Toews made an endorsement deal with the world's leading designer and manufacturer of hockey equipment, Bauer. Miguel Cabrera has endorsement deals with Chrysler and NewBalance.

Piracy is the unauthorized use of another's work. In 2014 the MPAA found that Sony companies were placing ads on rogue sites. This included Sony Online Entertainment, Sony Computer Entertainment, Sony Entertainment Network, Sony Corporation and Sony Mobile  Communications. In the first five months of the year, about two million Sony ads appeared on pirate sites. This was very embarrassing for Sony and they removed the ads immediately.

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